E-Commerce Case

Lead Generation Case

Online Multiplayer Games POC Demo

Flint Center for the Performing Arts
Cupertino, CA (Silicon Valley)

Problem: Empty seats were going to waste at the end of show series. Season ticket holders enjoyed the shows and made positive comments. How could more seats be sold without decreasing the published list price?

Solution: The referral marketing program allowed season ticket holders to refer friends and family for ticket sales. SharedGain drove purchases to the client-specific Ticketmaster ecommerce site. Custom referral rewards included SharedGain-managed sweepstakes entries for referring by the ticket holders.

Assessment: Flint Center marketing management reported that the SharedGain campaign produced the highest rate of ticket sales conversion of any email program previously used. Flint Center marketing management was delighted with the results of the SharedGain marketing campaign. It provided 5X the new sales performance compared to the next best email marketing campaign that they had used. They declared they thought we were “terrific!”.

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Professional Services -- Prepackaged Legal Services

Problem: Utilization for producing high-volume, pre-packaged legal services were at less than capacity, while current clients remarked about their complete satisfaction with the service.

Solution: SharedGain provided a lead-generation system that produced qualified prospects. Current clients referred friends, family and colleagues. Custom referral rewards included choice of charity donation to comply with professional association code of ethics that disallow compensation for referring others.

Assessment: Creative Consultants Group, the online marketing agency for a law firm with a diverse client base, declared “You are the most reliable, mature and persistent team of managers for a marketing services firm we have worked with. Thank you for your outstanding work.“

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Online Multiplayer Games POC Demo

Multiplayer Online Game

Problem: users of an online multiplayer realistic golf game enjoy playing with their friends. They often invite real-world golf partners to play online during the winter months; however, the users are not as active recommending the game to casual acquaintances as they do for a few close golf buddies.

Solution: The referral marketing program can provide a capability for real world and online golfers to recommend the game to casual acquaintances through email and Facebook News Feeds.

Assessment: The online game company determined that social network friends would be a viable means to attract users that would be more "sticky" than those gotten from pay-per-click (PPC) ads.

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Why Automated Word of Mouth Works

Automated word of mouth is more efficient than a demographic or random mailing to prospects.

Current customers can naturally target those prospective customers that would be most likely to purchase a brand based on recommendations and referrals.

In other words, your satisfied customers know how to find your new customers. Even better, these customers will most likely know the best timing and approach to prospects like themselves.

Satisfied customers actually enjoy being empowered to find your next customer.